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John Keller

The Value of Visiting the Cradle of Automobiles

The Value of Visiting the Cradle of Automobiles

This summer I travelled through Germany, Italy, and Belgium to gather information for a project on motorsports technology that I was doing for the University of Louisville. For those interested in doing the same, this article may have some useful information.

Tesla's Cybertruck is the Most Important Vehicle of this Decade

Tesla's Cybertruck is the Most Important Vehicle of this Decade

The Tesla Cybertruck is the most technologically advanced vehicle to arrive in recent years, and has taken risks and pushed boundaries where other companies were afraid or unable to. The Cybertruck is bulletproof, uses 48-volt architecture, steer by wire, and faster than a Porsche 911.

Independent, Agile Expertise in Automotive Cybersecurity

Independent, Agile Expertise in Automotive Cybersecurity

Scott Sheahan has founded Rustic Security in the hopes of contributing to automotive cybersecurity by providing independent consulting services, leaving the corporate world he was familiar with behind.

Shifting Gears: The Marketing Evolution at Volvo

Shifting Gears: The Marketing Evolution at Volvo

Volvo transformed their marketing strategy and brand to enable them to capture new audiences and appeal to a younger generation. As other automakers try to rebrand themselves, Volvo already did.

State's Want Gigafactories

State's Want Gigafactories

States continue to invest in electric vehicle battery manufacturing, and the outlook for North America EV battery manufacturing is positive with the rise in popularity of gigafactories.

Thoughts on in-car Software from a Mercedes-Benz Project Manager

Thoughts on in-car Software from a Mercedes-Benz Project Manager

This article is about a conversation I had with a project manager at Mercedes earlier this year about their in-car software and how the industry is evolving. This gentleman wants to remain anonymous, but he is well-versed in the happenings of Mercedes software and knows a thing or two about

A New Era: 2022 Automotive Fraud Analysis

A New Era: 2022 Automotive Fraud Analysis

Automotive fraud has seen many practices continue and some evolve over the past few years. Companies such as Point Predictive monitor the pulse of this ecosystem.