Shifting Gears: The Marketing Evolution at Volvo
Volvo transformed their marketing strategy and brand to enable them to capture new audiences and appeal to a younger generation. As other automakers try to rebrand themselves, Volvo already did.
Auto Digest
State's Want Gigafactories
States continue to invest in electric vehicle battery manufacturing, and the outlook for North America EV battery manufacturing is positive with the rise in popularity of gigafactories.
Thoughts on in-car Software from a Mercedes-Benz Project Manager
This article is about a conversation I had with a project manager at Mercedes earlier this year about their in-car software and how the industry is evolving. This gentleman wants to remain anonymous, but he is well-versed in the happenings of Mercedes software and knows a thing or two about
A New Era: 2022 Automotive Fraud Analysis
Automotive fraud has seen many practices continue and some evolve over the past few years. Companies such as Point Predictive monitor the pulse of this ecosystem.
2022's Best Vehicles
2022 delivered many incredible vehicles, and Auto Digest picks the top three from the past year. The Elantra N, Bronco Raptor, and Corvette Z06 win top spots.
DealerExplorer: Sourcing Win-Win Opportunities for Lenders
Auto Digest November Business Spotlight - Louisville, KY
According to sales statistics, there are ~17 million U.S. auto retail sales yearly, meaning ~46,000 daily transactions. While there was a demand dip in the early days of the Covid, everyone knows sales have more than recovered and the market
Biggest Takeaways from Auto-ISAC Summit 2022
Concerns, ideas for the future, and new technologies are all on display here for the rest to examine. These are some of the biggest takeaways from the largest auto cybersecurity conference.