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John Keller

Formula One Hits Public Roads

Formula One Hits Public Roads

Today, June 1, Mercedes-Benz has officially taken the wraps off of the final version of the famed AMG One. It is quite literally an F1 car for the road, so don't expect a plush interior with heated cupholders just because you ordered one for two million dollars.

Big Challenges Call for Big Solutions

Big Challenges Call for Big Solutions

So the market in the auto industry the last few months has been... less than ideal for everyone involved. The lack of processors and chips, and now the war in Ukraine has had devastating impacts on the supply chain. Customers have been searching for longer for the right car, and

The Auto Industry Identity Crisis

The Auto Industry Identity Crisis

Where are we going? The rise of EV's, prioritization of in-car software, and connected mobile apps are just a few of the disrupting trends playing out in the auto industry as of 2022, and we are just getting started! The future of personal transportation will be changed forever

Can Efficiency be Cool?

Can Efficiency be Cool?

News broke today from Mercedes-Benz CEO Ola Kaellenius that the German manufacturer has successfully completed a road trip of over 626 miles in their Vision EQXX concept car. That is WITH 15% charge still left in the batteries. Impressive, right? Range anxiety as a buzzword was only just beginning to

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