Liam Lawson: The Heir to the Red Bull Racing Throne
In the hopes of returning to dominance in F1, Red Bull has put their chips behind a rookie driver from New Zealand named Liam Lawson.
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When Porsche Develops a Bespoke Tire for Your 20 Year Old Car, You Track It
So Porsche has released new tires that are specifically made for its Carrera GT model, a car that represented the very best Porsche could produce back in its release in 2004. Some other manufacturers are doing this for their unicorn cars too, but this situation is intriguing because it'
Ford Sets Record in The Green Hell with Mustang GTD
The folks at Dearborn are back! The 2025 Mustang GTD is the first American sports car to lap the Nurburgring in under 7 minutes.
"Trust and Reserve Judgement" Jaguar Rebrand Draws Controversy
Jaguar has launched a rebrand that has probably gotten more attention that they could have asked for.
Why Chinese EVs can be Sold so Cheap
Chinese electric vehicles can be sold so cheaply because of subsidies, manufacturing innovation, and cheap labor. American companies are taking notice.
Mercedes-Benz Opens Own State of the Art Battery Recycling Plant
This facility, located in Kuppenheim, southern Germany, makes Mercedes-Benz the world’s first automaker with its own dedicated battery recycling facility.
State of the Automotive Industry: Fall 2024
Trends that have emerged over the recent months highlight the risks of years of outsourcing to countries with cheap labor as well as concerns from the industry regarding the financial viability of BEVs in the short-term.
The Most Unique Hood Ornaments in the World
For over 40 years, Steve Purdy has been uncovering the fascinating stories behind some of the most unique and iconic hood ornaments in automotive history. These ornaments go beyond simple decoration—they represent craftsmanship, history, and the changing design trends of their eras. In his book, Mascots in Motion: Images
Ford's Mission to Make World's First Rally Inspired EV
Peter Schultz shares his story on how the Mustang Mach-E Rally came to fruition in Detroit thanks to a small team of dedicated enthusiasts.
How F1 is Looking to Tap into the US Market
The spectacle of Formula 1 has struggled over the years to make an impact in the United States, but Liberty Media is trying to change that.
Here's Why Companies Spend Millions on Motorsports
It turns out that building a winning machine and developing the associated team is pretty expensive. The benefits are plentiful, and winning isn't the only way companies derive value from motorsports.
Capturing the Art of the Automobile with Andi Hedrick
A behind the scenes look at the life of an automotive photographer and how their business and passion mixes to create stunning material. Andi Hedrick has done work for many magazines including Car and Driver.
Current State of the Automotive Industry
The current state of the industry could be described as transitory, with consumer preferences changing along with product offerings. OEMs are sort of all over the road, and frankly 2023 was a big year for the industry.
The Value of Visiting the Cradle of Automobiles
This summer I travelled through Germany, Italy, and Belgium to gather information for a project on motorsports technology that I was doing for the University of Louisville. For those interested in doing the same, this article may have some useful information.