Why Chinese EVs can be Sold so Cheap
Chinese electric vehicles can be sold so cheaply because of subsidies, manufacturing innovation, and cheap labor. American companies are taking notice.
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Mercedes-Benz Opens Own State of the Art Battery Recycling Plant
This facility, located in Kuppenheim, southern Germany, makes Mercedes-Benz the world’s first automaker with its own dedicated battery recycling facility.
State of the Automotive Industry: Fall 2024
Trends that have emerged over the recent months highlight the risks of years of outsourcing to countries with cheap labor as well as concerns from the industry regarding the financial viability of BEVs in the short-term.
The Most Unique Hood Ornaments in the World
For over 40 years, Steve Purdy has been uncovering the fascinating stories behind some of the most unique and iconic hood ornaments in automotive history. These ornaments go beyond simple decoration—they represent craftsmanship, history, and the changing design trends of their eras. In his book, Mascots in Motion: Images
Ford's Mission to Make World's First Rally Inspired EV
Peter Schultz shares his story on how the Mustang Mach-E Rally came to fruition in Detroit thanks to a small team of dedicated enthusiasts.
How F1 is Looking to Tap into the US Market
The spectacle of Formula 1 has struggled over the years to make an impact in the United States, but Liberty Media is trying to change that.
Here's Why Companies Spend Millions on Motorsports
It turns out that building a winning machine and developing the associated team is pretty expensive. The benefits are plentiful, and winning isn't the only way companies derive value from motorsports.
Capturing the Art of the Automobile with Andi Hedrick
A behind the scenes look at the life of an automotive photographer and how their business and passion mixes to create stunning material. Andi Hedrick has done work for many magazines including Car and Driver.
Current State of the Automotive Industry
The current state of the industry could be described as transitory, with consumer preferences changing along with product offerings. OEMs are sort of all over the road, and frankly 2023 was a big year for the industry.
The Value of Visiting the Cradle of Automobiles
This summer I travelled through Germany, Italy, and Belgium to gather information for a project on motorsports technology that I was doing for the University of Louisville. For those interested in doing the same, this article may have some useful information.
Tesla's Cybertruck is the Most Important Vehicle of this Decade
The Tesla Cybertruck is the most technologically advanced vehicle to arrive in recent years, and has taken risks and pushed boundaries where other companies were afraid or unable to. The Cybertruck is bulletproof, uses 48-volt architecture, steer by wire, and faster than a Porsche 911.
Independent, Agile Expertise in Automotive Cybersecurity
Scott Sheahan has founded Rustic Security in the hopes of contributing to automotive cybersecurity by providing independent consulting services, leaving the corporate world he was familiar with behind.
Shifting Gears: The Marketing Evolution at Volvo
Volvo transformed their marketing strategy and brand to enable them to capture new audiences and appeal to a younger generation. As other automakers try to rebrand themselves, Volvo already did.
State's Want Gigafactories
States continue to invest in electric vehicle battery manufacturing, and the outlook for North America EV battery manufacturing is positive with the rise in popularity of gigafactories.