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The Auto Industry Identity Crisis

The Auto Industry Identity Crisis

Where are we going? The rise of EV's, prioritization of in-car software, and connected mobile apps are just a few of the disrupting trends playing out in the auto industry as of 2022, and we are just getting started! The future of personal transportation will be changed forever

Can Efficiency be Cool?

Can Efficiency be Cool?

News broke today from Mercedes-Benz CEO Ola Kaellenius that the German manufacturer has successfully completed a road trip of over 626 miles in their Vision EQXX concept car. That is WITH 15% charge still left in the batteries. Impressive, right? Range anxiety as a buzzword was only just beginning to

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