Why Chinese EVs can be Sold so Cheap
Chinese electric vehicles can be sold so cheaply because of subsidies, manufacturing innovation, and cheap labor. American companies are taking notice.
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State of the Automotive Industry: Fall 2024
Trends that have emerged over the recent months highlight the risks of years of outsourcing to countries with cheap labor as well as concerns from the industry regarding the financial viability of BEVs in the short-term.
Ford's Mission to Make World's First Rally Inspired EV
Peter Schultz shares his story on how the Mustang Mach-E Rally came to fruition in Detroit thanks to a small team of dedicated enthusiasts.
How F1 is Looking to Tap into the US Market
The spectacle of Formula 1 has struggled over the years to make an impact in the United States, but Liberty Media is trying to change that.
Here's Why Companies Spend Millions on Motorsports
It turns out that building a winning machine and developing the associated team is pretty expensive. The benefits are plentiful, and winning isn't the only way companies derive value from motorsports.
Current State of the Automotive Industry
The current state of the industry could be described as transitory, with consumer preferences changing along with product offerings. OEMs are sort of all over the road, and frankly 2023 was a big year for the industry.
Shifting Gears: The Marketing Evolution at Volvo
Volvo transformed their marketing strategy and brand to enable them to capture new audiences and appeal to a younger generation. As other automakers try to rebrand themselves, Volvo already did.