How F1 is Looking to Tap into the US Market
The spectacle of Formula 1 has struggled over the years to make an impact in the United States, but Liberty Media is trying to change that.
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Here's Why Companies Spend Millions on Motorsports
It turns out that building a winning machine and developing the associated team is pretty expensive. The benefits are plentiful, and winning isn't the only way companies derive value from motorsports.
Current State of the Automotive Industry
The current state of the industry could be described as transitory, with consumer preferences changing along with product offerings. OEMs are sort of all over the road, and frankly 2023 was a big year for the industry.
Shifting Gears: The Marketing Evolution at Volvo
Volvo transformed their marketing strategy and brand to enable them to capture new audiences and appeal to a younger generation. As other automakers try to rebrand themselves, Volvo already did.
State's Want Gigafactories
States continue to invest in electric vehicle battery manufacturing, and the outlook for North America EV battery manufacturing is positive with the rise in popularity of gigafactories.
Biggest Takeaways from Auto-ISAC Summit 2022
Concerns, ideas for the future, and new technologies are all on display here for the rest to examine. These are some of the biggest takeaways from the largest auto cybersecurity conference.
BEV and Lithium Supply: Putting the Cart in Front of the Horse
The current landscape of the automotive industry is quite obviously... questionable. Not the direction, that makes sense, but the pace and scale of which the change is expected to occur.